#51: Fi Mims: Build your personal brand so you can charge more
"..I was able to charge what I believed I was worth in my business and not hustle hard for clients anymore"
Heather chats with Fi Mims, an expert in personal branding. Fi highlights the incredible potential of personal branding. Whether you're a photographer or involved in any other business, understanding the principles of personal branding can make a significant impact. It's not just about creating a logo or a tagline; it's about authentically showcasing your unique qualities and expertise to attract the right audience and elevate your brand.
Here are three key takeaways from this episode:
1️⃣ Lean into your authenticity
2️⃣ Don't underestimate the power of your brand
3️⃣ Overcome overwhelm through organisation
Episode at a glance..
[00:00:00] Personal branding and pricing.
[00:03:29] Prioritizing what actually matters.
[00:07:12] Scaling a photography business.
[00:10:18] Turning business around with outsourcing and automation.
[00:17:52] Authenticity and personal branding.
[00:20:21] Being true to yourself.
[00:30:20] The power of branding.
About the Guest
Renowned as one of Australia’s leading personal brand photographers, Fi is works with (mostly) female thought-leaders, entrepreneurs and business owners to help elevate their brand and amplify their message in an authentic way, inspiring others to work with them.
Having experienced all the struggles associated with running a small business, these days Fi is passionate with helping other women in business show up consistently and build a powerful brand, so they can share their gifts with the world, become more visible online and build a successful business they love – one that brings them the freedom they deserve and desire. She offers mentoring and coaching through Shine, her membership community for women in biz, and her signature course Powerful Branding Bootcamp. Fi also offers in-person workshops and events that offer education on branding, marketing and mindset.
